The Middle East is a diverse and prosperous market with opportunities for growth, to which HPP technology can offer numerous advantages. Smart Food Solutions is a clear example of success. We invite you to know why in this post.
In spite of the delicate political and social situation that some of the countries of the Middle East are going through, economic sectors such as food continue to offer very interesting opportunities for companies willing to bet heavily on this market.
With its strategic geographic location and its rapidly growing population, the Middle East is a diverse and prosperous market with growth opportunities for international companies and investors.
The countries of the Cooperation Council of the Arab countries of the Gulf (GCC), such as Saudi Arabia, the United Arab Emirates (UAE), Oman or Kuwait, have a young population, with great purchasing power and a remarkable interest in international cuisine. Natural food products are a clear example of the opportunities of this market. Another example is the growth of products like baby food, prepared foods and packaged food products in general.
Figure 1. History of retail sales of food solutions in GCC (M $). Segmented data by product category
Figure 2. Forecast of retail sales of food solutions in CCG (M $). Segmented data by product category
After looking at all these trends, what can HPP bring to the food industry in the Middle East?
Figure 3. Benefits of HPP Source: Hiperbaric.
Smart Food Solutions GZCO, incorporated in 2017 in Dubai, it is the first UAE Tolling company, with HPP technology for the processing of food and beverages.
100% committed to processing by high pressure, they not only put the technology at the disposal of food industries in the area, but also helps them develop innovative products. From juices, to sauces, to children’s meals or fish, HPP is applied to different product categories. They also advise the customer at all times about the best options of a cycle criteria, packaging, and even recipes, to meet their nutritional quality objectives and organoleptic and shelf life.
Smart Food Solutions, based in Dubai, has made its presentation at the most prestigious fair in the region, the Gulfood, where they seek to strengthen alliances with distributors to commercialize their products.
Originally published on hiperbaric.com
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